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An emotional bias is a distortion in cognition and decision making due to emotional factors. That is, a person will be usually inclined * to believe something that has a positive emotional effect, that gives a pleasant feeling, even if there is evidence to the contrary. * to be reluctant to accept hard facts that are unpleasant and gives mental suffering. Those factors can be either individual and self-centered, or linked to interpersonal relationship or to group influence. ==The effects of emotional biases== Its effects can be similar to those of a cognitive bias, it can even be considered as a subcategory of such biases. The specificity is that the cause lies in one's desires or fears, which divert the attention of the person, more than in one's reasoning. Neuroscience experiments have shown how emotions and cognition, which are present in different areas of the human brain, interfere with each other in decision making process, resulting often in a primacy of emotions over reasoning〔http://ccat.sas.upenn.edu/bmcr/2004/2004-04-19.html〕 Emotional bias might, for example, help explain the tendency towards over-optimism or over-pessimism, even when evidence for a more rational conclusion is available. 抄文引用元・出典: フリー百科事典『 ウィキペディア（Wikipedia）』 ■ウィキペディアで「Emotional bias」の詳細全文を読む スポンサード リンク
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